TOMBOY® x Jupiler

2022

● About

Tomboy is a ready-to-wear Belgian apparel brand, well known for its free spirit, strong point of view, and for its exclusive collaborative collections: always casual, cultural and fashionable. This year the brand has approached the iconic pils brand Jupiler. A beer universe that echoes with Belgian popular culture, and events, such as sports, festivals, and of course bars. The 2 brands have partnered to release an exclusive “ready to wear” capsule collection this summer. The collaborative collection consists of 7 items. A t-shirt, a polo shirt, a swimsuit, a baseball hat, one shopping bag, a thermal bag and a pair of socks. All will be available on www.tomboy.shop and possibly as promotional items at specific events.

● Client

TOMBOY® & Jupiler

● Category

Art Direction

● Credits

Creative Director:

John Israël

Art Direction

Louis Thienpont, Julien Diels, William Togni

Edit:

Julien Diels

Director of Photography:

Virgil Leclercq

Photographer:

Bob Jeusette

Music:

Sound of Vision

Account Director:

Alexandra Grohol

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Selected Works

Terre d'HermèsProject type

Lip Mach 2000Project type

Bic Matic 0.7mmHB#2Personal Project

Blender Guru's DonutProject type

Intense hoppinessProject type

Aged to perfectionProject type

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